Merch is more valuable to you than your soul (which you should market as an exclusive, one-time only offer). Without Merch you’re nobody and as yet, nobody has figured out a way to monetise being nobody. When digital file sharing became as easy as trafficking cocaine in financial districts, creatives had to get creative and find ways of creating other income streams. They now compete to see who can produce a product range that takes the greatest piss out of consumerism. Once you’ve crossed the line to sell Merch, everything is potential product and no item is too tacky – not even bubblegum cards.